Rising Above Price Wars: Anita Larsen on Business Coaching, Niche Specialization, and Cultivating a Winning Company Culture

This week’s episode welcomes business coach and Founder of LITA Coaching, Anita Larsen. Join Arif Khan as he speaks to Anita about the trap of competing on price, specializing in a niche, building culture, and much more. They also speak about a very common problem: clients who are convinced they need one thing, but really need another. “You get hired for a certain marketing project, but you could make it so much more successful if the other areas of the business were fixed.”

Watch the visual episode here.

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